For those who think that digital marketing involves a few social media posts, it’s time to think again. There is so much more to this complex process if it is to be used successfully. Digital marketing is becoming a more specialized field than ever before. The digital marketing discipline is a combination of both art and science. The carefully crafted text is needed. The text needs to fulfill two criteria. First, it needs to be creative and catchy. Second, it needs to contain the right keywords to make it search engine optimized for online visibility.